Why is Personal Reputation so important?

“It takes many good deeds to build a good reputation, and only one bad one to lose it.”—Benjamin Franklin.

Executives know the importance of their companies’ reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which often allows them to charge a premium. Their customers are more loyal and buy broader ranges of products and services.

The same concept applies to an individual’s personal reputation. I have heard it said, ‘managing your personal reputation equates to managing your personal hygiene.’

Those who neglect their personal reputation can wind up being passed over for jobs or promotions, get rejected by romantic partners or friends and suffer from what seems to be constant bad luck.

Those who neglect their personal hygiene, such as brushing their teeth regularly, taking a shower, tending to their hair and nails, masking their body odour, watching their diet, and dressing appropriately for example, may also suffer unpleasant consequences such as social exclusion, be bullied, ridiculed, or ostracised.

Just as if you are of sound mind and body it is your responsibility to attend to your own personal hygiene – brushing your own teeth, combing your own hair, and trimming your own nails, it is your responsibility to attend to your own personal reputation. If you don’t, the consequences are just as dire as if you have not attended to your own personal hygiene but if you do then the positives far outweigh the negatives.

No one becomes successful without managing their personal reputation in some way, whether it be at work amongst colleagues and bosses or at home amongst family and friends.

One’s reputation determines how successful they are at establishing and holding on to relationships.

Once you understand how people perceive you and you proactively manage your reputation, life opens the doors of opportunity for you.

Personal reputation management is a lot like creating a business brand. What’s your “product,” or what do you want to be recognised for? Who is your target market, or what kind of people do you want to be surrounded by? Every individual possesses the tools to define their life in a way that they deem appropriate and suitable. Just like a person gets to define their personal style — combed hair, nice smell, fashionable attire — they also get to define their personal brand and reputation.

Once people perceive you in a certain way, then reality takes the form of those perceptions. This isn't voodoo. It's science.

When you manage your personal reputation, your reputation takes care of you. A reputation gives you a job, a partner, friends, a social safety net and financial means. Virtually everything that most people consider to be marks of success.

An outstanding reputation puts you in touch with the people and places that are closed off to those who have no reputation or who have a negative reputation. Through a great reputation, you gain social access to people who have power, influence, and more.

What do you want in life? Whatever it is, your personal reputation will deliver it. But first, you need to understand what kind of reputation you have and then develop strategies on how to best manage it to get the most out of your life.

For more information on how Hogan personality assessments can help you easily identify and understand your current reputation as well as provide you with workable and effective tools to manage that reputation, please visit and/or email us on for a personal no obligation discussion with one of our senior coaches.