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7 Tips to Protect Your Personal Brand and Reputation Online

Updated: Aug 19, 2021

Your online reputation and brand can impact every aspect of your life, both personal and professional. Your brand is who and what you are. Your reputation is what the world around you thinks of your brand. What makes up your brand is everything down to your core; what you do, how you feel, what you think, the style you present, your behaviours, passions, integrity, authenticity, consistency and how you set yourself apart.




Employers, co-workers, romantic interests, hiring managers, and prospective business partners will almost certainly search you online before making any decisions about you.


If you’ve recently googled yourself, you’re amongst 75% of the population who wants to know what kind of online reputation you have. However, be warned nearly 50% of those people don’t like what they find.


Other statics show that 75% of recruiters and HR professionals have rejected a candidate based on search engine results alone and 93% of searchers never go past the first page.


So, when you put all this information together you soon realise that if you had hopes of landing your dream job, securing that lucrative contract, or even finding love but you haven’t actively managed your reputation on social media then you’re fooling yourself.


A negative online reputation can derail you and take your life on a trajectory that you never wanted for yourself, but you have a choice and a responsibility. You can develop either a positive or negative online reputation. Professional websites, articles, links, images, videos, social media posts, social media profiles, tweets, likes, mentions etc. are all within your control and are critical for you to protect so that you can have the life you deserve.


As already mentioned, your reputation is what others think about so understand that every action has a consequence and a reaction.


Consider what you do before you make a purchase or enter any sort of professional transaction online. If you are like most internet users, one of the first things you do is an online search to check online reviews or verify certain information before going through with a transaction. This is the norm in today’s world and keeping up with the times means doing what you can to ensure that you have a positive digital footprint when-ever someone searches you.


7 tips on protecting your online brand and reputation:


  1. Make a list of your positive traits and put-up images that are respectful and convey you in the light you want people to see you in. For example, you might want to be seen as a family person, a volunteer, a successful business owner or thought leader. Your online profile is the first thing people will see and read about you before they ever meet you face to face.

  2. Avoid being confrontational online and don’t take feedback personally.

  3. Find out who are the most highly regarded influencer’s in your field and take cues from them on how they engage with their audiences. Many of the habits and techniques that have made them successful can be learned and applied to your unique brand.

  4. Ensure that your postings are not outdated or that you are spreading fake news. Always fact check your information as this can tarnish your credibility and damage your reputation. Be very careful quoting material that you haven’t properly verified.

  5. Keep your privacy settings restricted and social media posts visible only to trusted friends and family. Make sure you disallow tagging.

  6. Make sure your personal and your professional lives do not intersect online. If you don’t have separate profiles, then make them. A professional profile could be the key to your career and business success.

  7. Be accurate with your spelling and grammar on your profile and posts. Poor writing, no matter how casual the communication, can be a huge turn-off to someone checking on you.


In a nutshell, your personal reputation is your brand, and it should be protected at all costs. A strong personal brand is critical to growing as a professional. You’re the only one who can control yours, so define and take ownership of your identity. As you gain new work and life experiences, your brand should change to reflect your growth.


For more information on how coaching can help you protect your online brand and reputation, please visit www.nbpeople.com.au and/or email us on info@nbpeople.com.au for a personal no obligation discussion with one of our senior coaches.